A milestone worth celebrating

40th Anniversary Gifts

Ruby is both the traditional and the modern gift. Ruby red is the traditional fortieth anniversary colour.

A genuine ruby red rose, finished with a lustrous glaze and 24 karat gold, is a lasting way to mark your first forty years together.

A couple at a dining table smile as she opens a ruby red glazed rose in its case, with wrapping paper and ribbon on the table
THE 40TH ANNIVERSARY

The meaning behind your year

TraditionalRuby
ModernRuby
ColourRuby red
Gem / flowerRuby · Gladiolus

Gift ideas

Rubies, Ruby Glass and the Red Centre: Six Anniversary Gift Ideas

A few traditional, a few practical, and all of them better with a note attached.

Ruby / jewellery

A ruby, with the details in writing

GIA’s advice for buying a ruby is short: assume it has been heated, get any treatment in writing, and ask for a lab report if you’re unsure. Glass-filled rubies are worth less than heated ones, so ask before you buy.

Ruby glass / table

Glasses coloured with gold

Cranberry glass, also called gold ruby glass, gets its colour from gold added to the molten glass, and the Victorians made plenty of it. Find a pair at an antiques market and use them for the toast Hallmark suggests: red wine in ruby glass.

Wedding year / wine

A taste of the year you married

Seppeltsfield in the Barossa has been ageing tawny in its Centennial Cellar since 1878, and its cellar tour includes a taste from your birth year, straight from the barrel. Ask whether they’ll pour your wedding year instead.

Ruby / sweet

A box of ruby chocolate

Ruby chocolate was launched in 2017 by the Belgian-Swiss company Barry Callebaut. It’s naturally pink, with no added colouring and a tart, berry-like taste, and it makes a cheerful gift from the grandchildren.

Red / away

The Red Centre at sunset

Uluru glows red at dawn and sunset, thanks to the iron oxide in its sandstone. Forty years is a fair excuse to finally see it together, from a pair of camp chairs with something cold in hand.

Ruby / family

Forty years in forty pages

This one is for the children to organise. Ask family and old friends to each take one year of the marriage and write down a memory from it, then bind the pages into a book.

Film of the ruby red glazed rose: its case opening, close-ups of the rose, then the rose given as a gift and displayed in a glass cabinet

The ruby red glazed rose

A ruby red rose to celebrate forty years together

A genuine ruby red rose with a lustrous glazed finish, its petals and leaves edged in 24 karat gold and its stem plated in matching gold. Each rose retains its individual shape and character, so no two are exactly alike—a lasting reminder of your first forty years together.

4.9/5 · 12,000+ verified reviews worldwide

  • Includes a certificate of authenticity
  • Presented in a luxurious display case, inside a gloss white gift box bearing our debossed gold leaf logo
  • A timeless symbol of love, preserved to keep forever
  • Rose approximately 30 cm long; display case 34 cm long
Shop the ruby red glazed rose

What the 40th means

Why ruby
for forty years?

Ruby is the gift for a fortieth wedding anniversary, on traditional and modern lists alike. A hard, deep red stone suits a marriage that has kept its warmth through four decades.

Why ruby

A fire that never went out

Ruby takes its name from ruber, the Latin for red. GIA notes that its glow once made people think of a flame that could never be put out, which is about right for a marriage still going strong at forty.

In medieval Europe, people wore rubies to bring health, wealth, wisdom and success in love. Forty years in, you can decide for yourselves how many of the four you’ve collected.

40th anniversary symbols

Ruby, ruby red and gladioli

Traditional and modern gift

Ruby, on every list

Ruby is the 40th anniversary gift on Emily Post’s and Hallmark’s lists in America and on Debrett’s in Britain. New Zealand’s Te Ara encyclopedia gives it as an example of a gift widely accepted as traditional, and the modern lists keep it too.

Gemstone

Ruby

GIA traces Burma’s rubies back to at least AD 600, and gem dealers call the most prized shade ‘pigeon blood red’. For the 50th anniversary of The Wizard of Oz, jeweller Harry Winston made a real pair of ruby slippers, set with 4,600 rubies.

Flower

Gladiolus

Its name is Latin for a little sword, and in Victorian flower language the gladiolus stood for strength, integrity and victory. Australians know it best as Dame Edna Everage’s ‘gladdies’, worn by 1000 dancing Dames at the closing ceremony of the 2006 Commonwealth Games in Melbourne.

A ruby red glazed rose with gold-edged petals, presented in its open display case

Celebrating the 40th

Make a little time for the two of you

Go back to the church or hall where you married and take a slow walk around it, drive the coast road you used to take every summer, or spend a whole evening out without once checking on the grandchildren. Forty years gives you plenty to remember, and a good reason to make time for each other.

If there’s a ruby wedding party, give it one simple rule: everyone wears something red. Then stand in your wedding-photo pose, in the same spot if you can, and frame the old and new photos side by side.

And somewhere in the day, tuck a card into their coat pocket or the glovebox. After forty years, finding a note by surprise is still a treat.

More romantic anniversary ideas

What the 40th means to others

Letters that capture forty years

Forty years in, you’ve heard every one of each other’s stories, and you still laugh at most of them. A letter is the place to say what usually goes unsaid. Here are three to borrow from, and three real stories about the ruby wedding.

Letters to inspire your own

We wrote these as examples. Borrow any line you like.

Worth reading

Real stories and finds about the forty-year mark. Links open in a new tab.

A ruby red glazed rose in its open case on a lit shelf of a timber display cabinet, beside a framed photo of a couple

40th anniversary FAQ

40th anniversary questions

Ruby, on British and American lists alike and in Australian newspapers as far back as the 1930s. The modern gift is ruby too.